Delaware, known as the “First State”, extends premium vacation tourist spots to both domestic and international visitors. From world-class crystal-clear beaches, to non-stop tax-free shopping spree, say it and they got it. After the record-breaking 9 million visitors in 2016 and about $504 million generated revenue, Delaware is definitely ramping up by adding technology as a part of their marketing strategies.

Key Goals:

Apart from Delaware’s rich history, a few of their unique travel attractions are their crafted breweries and distilleries. At the moment they have about more than 30 cideries and wineries around the area. Delaware wanted to find a solution that would:


TrueOmni came up with a robust mobile applications that integrated Ale Trails and Rewards systems to engage and connect the visitors at each location. With the Omni mobile solution, we built a unique design, integration of push and pull data from CRM allowing them to easily manage and collect key data and requests from visitors.

A quick preview of our solution: