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Visit Syracuse has been instrumental in elevating Central New York as a top travel destination, with a growing tourism industry that bolsters the local economy. In 2022, Syracuse welcomed over 10 million visitors, generating approximately $900 million in economic impact. Known for its vibrant arts scene, historical sites, and outdoor activities, the city attracts diverse visitors year-round. Visit Syracuse has successfully hosted prominent events such as the New York State Fair and Syracuse Nationals, significantly boosting tourism. The organization also emphasizes community engagement and sustainability, enhancing Syracuse’s appeal as a welcoming and innovative destination for travelers.

Products Used

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Gemini 22″

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Cosmic II

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Video Wall 3×3

Enviroment

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-Airport
-Visitor Center

Year

2023

Key Goals:

Syracuse identified several key goals in its quest to transform and elevate the visitor experience:

 

  • Enhanced Accessibility: Simplify information access for all visitors.
  • Engagement: Foster new digital interactions for visitors
  • Data-Driven Decisions: Gather and utilize data for a smarter tourism management.
  • Multilingual Support: Overcome language barriers for diverse visitors.

Solution

Syracuse partnered with True Omni to implement:

Hardware

  • Three interactive kiosks placed at key locations. These kiosks offer visitors easy access to maps, event listings, local services, and more.

Software

  • A Content Management System (CMS) for updating and managing content.
  • Data Tools that gather valuable insights about visitor behavior and preferences, enabling data-driven decision-making.
  • Data & Events management, providing visitors with real-time information on local events, ensuring they never missed out on any opportunities.
  • Analytics: Comprehensive analytics tools offered insights into kiosk usage, popular attractions, and visitor demographics.

Extensions

  • Interactive maps: Allowing visitors to explore the city and discover hidden gems.

  • Photo Booth: Let visitors capture their Syracuse experiences and share them on social media.

  • Guest Book & Surveys: Visitors could leave their tace and feedback

  • Itinerary Builder: This tool allowed visitors to create personalized itineraries based on their interests.

  • Brochure: Visitors could access and download brochures on local attractions.

  • Google Translate: Multilingual support was seamlessly integrated

Transformation

A rendering showcasing Syracuse’s new, visitor experience, highlighting its technological evolution and improved visitor engagement.

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