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Shreveport-Bossier Airport (SHV), a key regional gateway in Louisiana, sought to elevate its visitor engagement and enhance the destination’s visibility for both leisure travelers and business visitors. With a busy schedule of festivals, cultural events, and local attractions, SHV partnered with TrueOmni and AppleRock to design and implement a dynamic interactive experience that would inform, entertain, and inspire visitors as soon as they arrived. The project centered around a large 20×20 interactive display showcased in time for their Independence Bowl to spotlight the destination and provide travelers with rich, immersive content.

Products Used

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 43″ Cosmic

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43″ Dual sided

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3×3 Video wall 

Enviroment

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Airport

Year

2026

The Challenge

Shreveport-Bossier Airport faced the challenge of moving beyond outdated branding, static materials, and limited visibility that no longer reflected the region’s vibrant culture and experiences. The airport needed a centralized, highly visible solution where visitors could independently explore the destination through a modern, intuitive experience. They upgraded its digital ecosystem to include modern mapping, itinerary planning, and Simpleview-aligned destination content. The challenge was not just to install technology—but to elevate the brand, modernize the visitor experience, and reimagine how an airport can serve as the first touchpoint for destination discovery.

The Solution

TrueOmni installed a 3-kiosk network and also deployed a videowall and display for digital signage. 

 

    • Provide real-time maps and accessible wayfinding to help visitors easily navigate the destination.
    • Encourage engagement through interactive experiences, visitor feedback opportunities, and dynamic community content.
    • Create memorable, shareable photo moments that organically promote the destination.
    • Connect visitors to curated itineraries, local attractions, and featured experiences to inspire deeper exploration and support local businesses.

Impact

The impact of this deployment shows increased passenger engagement, strengthened partnerships with local businesses, and the capture of valuable insights into travelers’ interests and interaction behaviors.

The interactive installation, coupled with a robust suite of software modules and strategically placed kiosks and displays, positioned SHV as a forward-thinking airport focused on visitor experience and regional pride—enhancing both traveler satisfaction and destination visibility.

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