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As the official destination marketing organization for Minnesota’s capital city, Visit Saint Paul promotes a destination known for its vibrant arts and culture scene, historic neighborhoods, culinary experiences, year-round festivals, and strong convention and leisure travel appeal. To create a more connected and self-service visitor experience, Visit Saint Paul partnered with TrueOmni to deploy an interactive kiosk network that would help travelers discover the city more easily while also supporting local partners, attractions, and events through dynamic digital engagement.

Products Used

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 43″ Indoor Kiosk

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AI Itinerary Builder

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Digital Brochures

Enviroment

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DMO

Year

2026

The Challenge

Visit Saint Paul wanted to provide visitors with easier access to destination information while creating a more modern and engaging way to promote local attractions, events, trails, and tourism partners. As travelers increasingly expect digital, self-service tools during their journey, the organization needed a solution that could deliver up-to-date destination content, simplify trip planning, and encourage deeper exploration of the city.

 

In addition to offering maps, itineraries, and event information, Visit Saint Paul also wanted to ensure the visitor experience was more accessible to a broader audience. The organization recognized the need for multilingual support and more dynamic destination content that could be centrally managed and integrated directly with existing tourism data sources.

The Solution

TrueOmni deployed a network of three 43″ standing indoor kiosks designed to serve as interactive visitor engagement touchpoints throughout the destination.

  • Provide visitors with current destination information and event listings through integrations with Tempest and IDSS.
  • Help travelers discover attractions, dining, entertainment, and points of interest through interactive maps and itinerary-building tools.
  • Offer digital brochures and curated content that make it easier for visitors to explore Saint Paul’s neighborhoods, experiences, and local businesses.
  • Connect visitors to themed trails and destination experiences through Bandwango-powered interactive trail content.
  • Capture engagement data and usage trends through built-in analytics to help Visit Saint Paul better understand visitor interests and content performance.
  • Expand accessibility and improve the visitor experience for a broader audience through the addition of OMNI Translate, making destination content easier to access across multiple languages.

Impact

The deployment gave Visit Saint Paul a modern digital visitor engagement platform that helps travelers access destination information in a more convenient, engaging, and self-directed way. By combining live destination data, interactive maps, itineraries, digital brochures, and trail content into a single kiosk network, Visit Saint Paul created a more connected experience that supports both visitors and local tourism partners.

 

The addition of OMNI Translate further strengthened the solution by making destination content more accessible to a wider range of travelers, helping ensure that more visitors can confidently explore and engage with the city.

 

Today, Visit Saint Paul’s interactive kiosk network serves as an important visitor touchpoint—promoting events, experiences, and local businesses while providing the organization with valuable analytics and engagement insights to guide future tourism initiatives.

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