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Visit Pittsburgh plays a crucial role in promoting the city as a vibrant destination, driving significant economic impact through tourism. In 2022, Pittsburgh attracted over 13 million visitors, contributing approximately $6.6 billion to the local economy. The city is renowned for its rich history, cultural attractions, and sports events, with Visit Pittsburgh successfully hosting major gatherings like the Three Rivers Regatta and the Pittsburgh Vintage Grand Prix. The organization has also focused on expanding the city’s appeal by highlighting its tech innovation and sustainability efforts, positioning Pittsburgh as a dynamic, forward-thinking destination for both leisure and business travelers.

Products Used

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Cosmic II

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Video Wall 3×2

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Video Wall 2×3

Enviroment

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Airport

Year

2023

Key Goals

Visit Pittsburgh aimed to elevate its visitor experience by:

  • Personalization: Tailoring experiences to individual preferences for discovering unique city offerings.
  • Accessibility: Using technology for easy access to information, catering to diverse visitor needs.
  • Data Insights: Gathering data on behaviors, preferences, and interactions to inform future enhancements.

Solution

Pittsburg collaborated with True Omni for a transformative solution: 

Hardware

  • Interactive Kiosks: Placed key areas, providing real-time maps, events, and dining options.
  • Videowalls: Immersive displays in high-traffic zones showcasing Pittsburgh’s culture and attractions.

Software

  • Simpleview CRM Integration connecting directly to the Omni Platform for automatic updates. 
  • Data Tools: Tracking visitor interactions for valuable insights into preferences.
  • Data & Events: Curated databases for updated attraction and event information.
  • Analytics: Data analysis revealing peak times, popular spots, and trends.

Extensions

  • Advertising: Targeted promotions from local businesses for visitor engagement.
  • Maps: Interactive navigation with highlighthed points of interest.
  • Itinerary Builder: Personalized schedules based on interests and available events.
  • Photobooth: Offering playful interactions, capturing the essence of Pittsburgh’s creativity and spirit.
  • Guestbook & Survey: Interactive feedback system for visitor and input.

Key Results

Pittsburgh aimed to elevate its visitor experience by:

  • Personalization: Tailoring experiences to individual preferences for discovering unique city offering
  • Accessibility: Using technology for easy access to information, catering to diverse visitor needs.
  • Data Insights: Gathering data on behaviors, preferences, and interactions to inform future enhancements.

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