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Transforming Visitor Engagement Along
Wisconsin’s Lakeshore

Manitowoc partnered with TrueOmni to transform visitor engagement along Wisconsin’s Lake Michigan shoreline. By implementing multiple interactive kiosks inside its Visitor Center, the destination now provides dynamic content, real-time updates, and immersive tools that help travelers explore Manitowoc in a whole new way—powered by integrated data, analytics, and intuitive design.

Products Used

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 55″ Wall Mounted Kiosk

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 49″ Indoor Kiosk

Enviroment

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Visitor Center

Year

2025

The Challenge

  • Static brochures and posters with limited ability to update or customize content
  • Lack of dynamic tools for itinerary planning and trip personalization
  • Limited insights into visitor interests and behaviors to guide marketing strategies
  • Visitors seeking digital convenience, maps, and real-time event information
  • Showcase Manitowoc’s growing attractions through modern, interactive storytelling

The Solution

TrueOmni delivered a slew of interactive kiosks, ranging in different sizes that feature:

    • CMS Integration with Simpleview – Unified destination content management system syncing partner listings, events, lodging, and experiences in real time.
    • OMNI Itinerary Builder – Visitors can create, save, and share personalized itineraries featuring local attractions, restaurants, and events.
    • OMNI Interactive Maps – Dynamic mapping with GPS directions and proximity-based recommendations for nearby points of interest.
    • OMNI Photobooth – Branded photo experience for visitors to capture and share their Manitowoc memories instantly on social media, boosting destination visibility.
    • OMNI Analytics (Kiolytics) – Comprehensive data tracking on user engagement, kiosk interactions, and visitor trends to inform future marketing and content decisions.

The Results

    • Elevated Visitor Engagement: Increased time spent interacting with digital content and exploring local stories through interactive media.
    • Actionable Insights: Analytics and reporting provided data-driven understanding of visitor behavior and seasonal trends, optimizing marketing and operational strategies.
    • Streamlined Visitor Journey: Integrated maps and itinerary tools helped travelers plan their stay efficiently and discover more of Manitowoc’s hidden gems.
    • Modernized Visitor Center Experience: A forward-thinking digital hub reflecting Manitowoc’s identity as both a historic and innovative lakeside destination experience through interactive wayfinding and content

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