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Annapolis, Maryland, often referred to as the “Sailing Capital of the World,” is renowned for its maritime heritage, historic charm, and vibrant waterfront. With its cobblestone streets, colonial architecture, and bustling harbor, Annapolis attracts visitors year-round. The city has seen a steady rise in tourism, with increased bookings for sailing charters, waterfront dining, and guided historical tours. Summer remains the peak season, drawing visitors for sailing regattas, seafood festivals, and outdoor activities.

Products Used

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Portrait Kiosk

Enviroment

64233-200

Visitor Center

Year

2024

Key Goals

 To enhance the visitor experience and embrace a more digital presence across its key tourist hubs, Annapolis Tourism sought an Omnichannel solution. The aim was to connect existing systems while introducing innovative ways to drive engagement and revenue. Desired functionalities included:

  • Integration with Annapolis Tourism CRM data
  • Interactive features for seamless sharing between visitors and staff
  • Opening new advertising and revenue streams
  • Collecting visitor data for analytics and insights
  • Engaging visitors through user-generated content
  • Real-time localized content and improved media awarenesst.

Solution

Hardware

  • One 22” interactive landscape kiosk and mobile app (PWA) placed at key locations, offering visitors access to maps, surveys, photo spots, and more.
  • Dual-sided videowalls for enhanced visibility and engagement.
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Software

  • CMS: Streamlines creation, management, and distribution of digital content across platforms, ensuring consistent visitor engagement.
  • Data Tools: Empowers efficient collection, processing, and utilization of data to enhance operational decisions and visitor experiences.
  • Analytics: Provides comprehensive insights into visitor interactions and preferences, guiding continuous improvement of kiosk experiences.

Modules

  • Maps: Facilitates interactive navigation, guiding visitors to explore Annapolis’ attractions and amenities effortlessly.
  • Photo Booth: Provides an engaging tool for visitors to capture and share their experiences, promoting local attractions and events through social media.
  • Guestbook and Survey: Collects valuable feedback from visitors to enhance services and tailor offerings to meet their preferences effectively.
  • Interactive Trails: Guides visitors through scenic routes and significant landmarks, enriching their exploration of Annapolis’ natural and cultural heritage.
  • Itinerary Builder: Enables personalized trip planning, allowing visitors to maximize their time and experience during their stay in Annapolis.
  • Advertising: Enhances visibility and promotion of local businesses, events, and attractions, driving tourism and supporting economic growth in Annapolis.

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