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Discover Saratoga serves as the official destination marketing organization for Saratoga Springs, New York, promoting the city’s unique blend of historic significance, cultural attractions, and world-class recreational opportunities. Known for the legendary Saratoga Race Course, the Saratoga Performing Arts Center, and the pivotal Revolutionary War battlefields, Saratoga Springs offers visitors an exceptional combination of history, entertainment, and natural beauty. The destination attracts diverse audiences from racing enthusiasts and history buffs to cultural tourists and outdoor recreation seekers, positioning itself as one of New York’s premier tourist destinations with deep historical roots and modern amenities.

Products Used

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Portrait Kiosk

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Display

Enviroment

64233-200

Visitor Center

Year

2025

Key Goals

To enhance their visitor engagement strategy and create a more interactive digital experience, Discover Saratoga partnered with TrueOmni to achieve several strategic objectives:

    • Modernized Visitor Experience: Implement cutting-edge interactive technology to serve visitors across multiple high-traffic locations
    • Enhanced Information Access: Provide intuitive, self-service tools for trip planning, local discovery, and real-time visitor assistance
    • Improved Operational Efficiency: Streamline visitor services while reducing staff workload at key visitor centers
    • Data-Driven Tourism Strategy: Collect comprehensive visitor analytics to inform marketing decisions and improve service delivery
    • Interactive Engagement Platform: Create immersive digital experiences that showcase Saratoga’s rich history and diverse attractions
    • Centralized Content Management: Establish unified digital content distribution across all visitor touchpoints

Solution

TrueOmni delivered a comprehensive interactive platform solution specifically designed to transform Discover Saratoga’s visitor engagement capabilities. The solution combines state-of-the-art hardware with sophisticated software tools to create an integrated visitor experience ecosystem.

  • Content Management System (CMS): Centralized OMNI CMS platform enabling seamless content creation, management, and distribution across all digital touchpoints
  • Data Analytics Platform: OMNI Data Tools and Kiosk Analytics providing comprehensive visitor behavior tracking and analysis capabilities for tourism strategy insights
  • Interactive Maps & Wayfinding: OMNI Maps system helping visitors discover Saratoga’s attractions, dining, accommodations, and historic sites with intuitive navigation
  • Digital Itinerary Builder: OMNI Itinerary tool allowing visitors to create personalized trip experiences based on their interests, available time, and preferred activities
  • Advertising Platform: OMNI Advertising system enabling local businesses to promote services and attractions directly to visitors, creating revenue opportunities
  • People Counting Technology: OMNI People Count analytics providing valuable foot traffic data and visitor flow insights for strategic planning
  • Interactive Photo Experience: OMNI Photo Booth feature encouraging visitor engagement and social media sharing
  • Social Media Integration: OMNI Social Wall promoting user-generated content and authentic visitor experiences

Hardware

  • One 22” interactive landscape kiosk and mobile app (PWA) placed at key locations, offering visitors access to maps, surveys, photo spots, and more.
  • Dual-sided videowalls for enhanced visibility and engagement.
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Software

  • CMS: Streamlines creation, management, and distribution of digital content across platforms, ensuring consistent visitor engagement.
  • Data Tools: Empowers efficient collection, processing, and utilization of data to enhance operational decisions and visitor experiences.
  • Analytics: Provides comprehensive insights into visitor interactions and preferences, guiding continuous improvement of kiosk experiences.

Modules

  • Maps: Facilitates interactive navigation, guiding visitors to explore Annapolis’ attractions and amenities effortlessly.
  • Photo Booth: Provides an engaging tool for visitors to capture and share their experiences, promoting local attractions and events through social media.
  • Guestbook and Survey: Collects valuable feedback from visitors to enhance services and tailor offerings to meet their preferences effectively.
  • Interactive Trails: Guides visitors through scenic routes and significant landmarks, enriching their exploration of Annapolis’ natural and cultural heritage.
  • Itinerary Builder: Enables personalized trip planning, allowing visitors to maximize their time and experience during their stay in Annapolis.
  • Advertising: Enhances visibility and promotion of local businesses, events, and attractions, driving tourism and supporting economic growth in Annapolis.

Ready to modernize your current services with TrueOmni?