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The Pocono Mountains of Northeast Pennsylvania is the home to their virgin mountain terrains, pristine waterfalls, adventure and even business-related events/spaces. Apart from being known as the ‘Honeymoon Capital of the World’, this iconic destination offers great bonding activities for friends and families to enjoy. Over 20 million tourists visited last year, 2018, and is forecasted to bump up as they open new marketing strategies.

Key Goals:

Pocono Mountains believed that enhancing visitor experience is top priority and new technological advancement would help attain this goal. Envisioning these added solutions can drive data capture, increase awareness and drive new member value opportunities as this project continues.

  • Integrate with their current Simpleview CRM for easy updating; Must be able to provide unique data across their 5 visitor centers
  • Inform visitors of all the facilities, events and other essential details related to their visit while Answering common questions through its features, driving easy sharing and visitor communication
  • Gather real-time analytics to gauge proper approach to specific categories of visitors
  • Generate revenue and increase other points of revenue for their partners

Solution:

Hand-in-hand, Pocono Mountains and TrueOmni built a robust solution that would easily provide all their required features. With our OmniSolution, we easily connected their existing CRM across all touch and digital signage points. We have integrated local information along with creative advertisement placements to provide full visitor details while generating income at the same time. Some of the core features implemented are:

Core functionality:

  • Easy backend management through OmniPlatform – allowing personalization and modification while ensuring their CRM, Simpleview, is integrated on each device
  • Data capture – included Digital guestbook while still gathering important visitor details
  • Implemented self-serving features such as itinerary builders, event listings, interactive mapping and deals.
  • UGC content integration via Omni Social, for daily posting through the use of related hashtags
  • Reduction of paper, and increased digital sharing through text and email
  • Kiolytics – our real time analytics made specially for kiosks
  • 24/7 remote support system