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Murray is charming community in western Kentucky, is known for its rich heritage, scenic landscapes, and welcoming spirit. Visitors can explore the historic downtown, shop, dine, and enjoy outdoor activities around Kentucky Lake.

murray

Products Used

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Cosmic II

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Cosmic II

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Gemini

Enviroment

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Visitor Center

Year

2023

Key Goals:

Murray aimed to enhance its visitor experience to boost tourism, engage travelers, and collect valuable data. Key goals included:

  • Improving Accessibility: Providing easy access to information about attractions, events, and services.
  • Enhancing Engagement: Fostering community interaction and feedback.
  • Data-Driven Decisions: Using data to inform marketing and infrastructure decisions.

Solution:

Murray partnered with True Omni, incorporating:

Hardware

  • Three Interactive Kiosks: Strategically placed kiosks provided instant access to maps, event schedules, and local recommendations.

Software

  • Content Management System (CMS): Real-time updates for accurate information delivery.
  • Data Tools: Tracking visitor interactions for valuable insights into preferences.
  • Data & Events: Curated databases for updated attraction and event information.
  • Analytics: Data analysis revealing peak times, popular spots, and trends.

Extensions

  • Maps: Interactive maps facilitated navigation, highlighting key points of interest, dining options, and essential information.
  • Itinerary Builder: Visitors could plan personalized trips tailored to their interests.
  • Social Wall: User-generated content from social media platforms created a sense of community and encouraged online sharing.
  • Guestbook & Survey: Feedback and surveys provided valuable insights for continual improvements.

Ready to modernize your current services with TrueOmni?