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Coastal Mississippi is known for their 26-mile-long scenic coastal beach, and their wealthy domestic seafood supplies. After the record-breaking $6.3 billion tourism revenue last 2017, it has been a great challenge for, what previously was Visit Mississippi Gulf Coast, to continue to engage and build upon a focused high-level tourism marketing strategy and beat that year’s 23.15 million visitors

Challenge:

With increased travelers, the stage was set for driving engagement between destination, tours, and hotels. With the core goals of educating visitors to experience the Gulf Coast area and keeping focus on the uniqueness of Mississippi Gulf Coast. With many new and local travelers, the goal was to increase awareness while driving sustainability through a mobile application that would guide travelers through the destination. Key metrics are listed as follows:

Key goals:

  • Boost convenience and drive sales for local ticketing
  • Educate travelers and guests about destination options, tours and more
  • Provide attraction video, imagery and more
  • Integrate social and local event information
  • Provide real-time analytics to marketing staff and stakeholders
  • 24×7 Monitoring and Support

Solution

TrueOmni had the pleasure to work strategically with Coastal Mississippi to have the most suitable travel app for their destination. Allowing to provide ease of use to their visitors by incorporating different modules to support gamification and learning.   Through scavenger hunts, itinerary building and local events and information.

Here are some of the highlighted features:

Core functionality:

  • Creatively used the shrimp signs to pinpoint the visitor’s location, allowing them to learn more about local fishing and wildlife
  • Utilized promotions and offers to nearby local food restaurants and attractions to engage visitors
  • Integrated Scavenger hunts to allow guests to engage, learn and win prizes
  • Preset and custom Itinerary builder, events, listings, geofencing, and interactive mapping.
  • Better visitor information to learn and customize experiences based around preferences
  • Fully integrated with existing systems to ensure daily updates and accurate information on events, experiences and offers

Visitor Experience

Social Content

Generate Ad Revenue

Data Capture