Visit Chattanooga turned its busiest plaza into a 24/7 interactive visitor center.
While its new visitor information center was still under renovation, Visit Chattanooga partnered with TrueOmni to bring self-service discovery, itineraries and real-time events to travelers at the Aquarium Plaza, one of the destination's highest-traffic areas.
With its new visitor information center still under renovation, Visit Chattanooga needed to reach travelers where they already were: the Aquarium Plaza, one of the destination's highest-traffic areas. The tourism team wanted the plaza to become interactive, helping visitors learn about upcoming events and fun things to do during their trip.
The goal: let visitors build their own itineraries, generate revenue from digital screens, remove communication barriers for local and international travelers, and integrate with the existing system so listings and traveler information never had to be updated twice.
TrueOmni launched a Cosmic II outdoor kiosk for 24/7 engagement together with interactive touchscreen displays at the Aquarium Plaza visitor center. The implementation integrates with Simpleview CRM so every event and listing is provided and updated in real time, with a full set of tourism features on top:
The Aquarium Plaza became an always-on visitor center before the new building even opened. Travelers now browse things to do, hotels and restaurants, build itineraries, and send nearby places to their phone by text or email, while the Photobooth and CrowdRiff social wall keep Chattanooga's brand in the memories visitors share. Because everything is fed by Simpleview, the tourism team updates a listing once and it appears on every screen.
Today, Visit Chattanooga runs the deployment with centralized control, real-time kiosk analytics and 24/7 remote monitoring and support from TrueOmni, including turn-key installation and management. Omni Faces adds visitor demographics to the picture, and advertising opportunities on the screens give the destination a foreseeable return on its investment.