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From San Bernardino National Forest’s hiking trail to their most awarded skiing and snowboarding ranges, Big Bear Lake truly is an all-year-round destination. Fit for families, couples, friends and solo travelers, this enchanted winter wonderland is a place to unwind, relax and fall for their seven-mile lake in the summer or the 60-plus miles of cross-country trails.

Key Goals:

In accordance to their enhanced destination marketing strategy, Big Bear decided to advance their visitor services strategy and open a new visitor center. Since local tourism has increased their incoming national and international visitors, they are now finding an alternative way to strategize their marketing ideas and extend out visitor services throughout the destination.Some of the key goals are to:

  • Generate additional revenue and member value through advertisements.
  • Create an interactive trail on the app and Kiosk to better service outdoor enthusiasts.
  • Provide interactive mapping for easy exploration and connection between staff.
  • Easily integrate with their new existing Tempest CRM/CMS.
  • Allow new users to plan their itinerary at the center and through mobile.
  • Gather Real-time analytics and surveys to understand more about their visitors.

Solution:

TrueOmni had the pleasure to work strategically with Big Bear Lake. Launching a complete Omnichannel solution inclusive of touchscreen kiosks, video wall, and a mobile application. Big Bear aims to develop a centralized informational and recreational space for all types of visitors. The launch of this new technological venture has to comply with the destination’s requirements, which were fully accomplished. Here are some of the completed features:

Core functionality:

  • Launched mobile application that features geofencing and beacons – Allowing smooth trailheads with enhanced notifications and alert.
  • Integrated different modules to all touchpoints to help visitors make the most out of their tour:
  • Interactive mapping, events and deals listings, pre-set and custom Itinerary builder, geofencing and interactive mapping.
  • UGC content integration via Omni Social, for daily post showing visitors enjoying Big Bear.
  • Integrated analytics, and data capture for better timely information to members through Kiolytics.
  • Remote technical assistance 24/7 and on-site, if applicable..