Baton Rouge turned static visitor information into a self-service discovery network.
As Louisiana’s Capital City destination organization, Baton Rouge welcomes visitors year-round for leisure travel, meetings, sporting events, cultural experiences, and business opportunities. The Baton Rouge Convention & Visitors Bureau partnered with TrueOmni to modernize its visitor engagement strategy through interactive digital technology that helps travelers discover more of the destination while supporting local attractions and businesses.
The Baton Rouge Convention & Visitors Bureau sought to provide visitors with a more engaging and accessible way to discover local attractions, events, dining, entertainment, and cultural experiences. While travelers increasingly rely on digital tools for trip planning and destination discovery, traditional visitor information resources offered limited opportunities for personalized engagement and measurable visitor insights.
The organization needed a solution that could provide visitors with real-time destination information, promote local tourism partners, and deliver valuable analytics to better understand visitor interests and behavior. Baton Rouge also wanted to extend destination engagement into key community attractions, creating additional opportunities for visitors to connect with the destination during their stay.
TrueOmni deployed an interactive visitor engagement platform anchored by a 49″ outdoor kiosk, giving visitors self-service access to destination information and trip-planning resources, with a second kiosk extending the network into the Botanical Gardens.
The solution was designed to:
The deployment enhanced Baton Rouge’s ability to connect visitors with the experiences, attractions, and businesses that make the destination unique. Through interactive self-service technology, travelers can now easily access information, discover events, and build customized itineraries that encourage deeper exploration of the city.
The addition of a second kiosk at the Botanical Gardens expanded the reach of the visitor engagement network, creating another opportunity to inspire visitors and promote local tourism assets. At the same time, the analytics platform provides valuable insights into visitor interests, content engagement, and destination trends, helping the Baton Rouge Convention & Visitors Bureau make more informed marketing and visitor experience decisions.