Destination Marketing Organizations understand that they have become key agents of the economy throughout their destination and state. Their efforts support local businesses and help visitors have an outstanding experience by providing information and tools that help them understand the culture and navigate making the most out of their visit.
Promoting a destination and keeping high standards to exceed the visitor’s expectations has always been on DMOs’ plate but the importance of innovation and technology adoption has never been as critical as in recent years, just to give a perspective of this, the Global Travel Technologies Industry has gone from 6 Billion in the year 2020 to being projected to reach a size of US$13.6 Billion by 2027.
Innovation is important for every industry in 2022 but choosing the right tools that complement each specific strategy is crucial for making the best business decisions. Here are five new ways how Destination Marketing Organizations can leverage technology and reach revenue goals.
1. Multi-channel Platform – Connecting Marketing & Advertising
Destinations continue to grow the amount and types of systems and experiences they use to engage and manage content, campaigns, and data for visitors. The key to customer engagement in the new normal is multi-device. Providing web, mobile and interactive experiences that connect visitors through any device they want to use. With these changes in traveler behavior organizations can now extend advertising, ticketing, and ways to engage local businesses throughout the pre, during, and post-connection.
As travelers look for more unique experiences and destinations, focus on opening up all areas with new opportunities for connections. With trails and passes visitors can learn more about outdoor, cultural, and specific tourism options. Now you can tie together ways to track visitors’ learning and engage with local areas, and businesses. Include notifications, advertising, and award systems to drive new ways to show marketing effectiveness. Connect eCommerce and ticketing options that allow you to sell tours, and discount sna passes.
Infinite possibilities come when talking about the innovation of travel revenue options but building tools that allow visitors to reserve, purchase and engage in building their best experience is key. But finding a good ticketing option that allows you to do everything from purchasing local passes, packages, and even concert tickets. The key is taking your experience through to transaction but also providing new options to compete for the visitor dollar. Most multi-device or self-service solutions will connect eCommerce options, sell all your local wares, and ship anywhere the visitors want to receive them.
