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Elevating Arctic Adventure With Interactive Visitor Engagement

Explore Fairbanks partnered with TrueOmni to create a smarter, more immersive visitor experience at one of Alaska’s most iconic northern destinations. With a combination of interactive hardware and powerful digital modules, Fairbanks now offers travelers dynamic storytelling, real-time planning tools, and deeper access to the region’s must-see attractions—from the Northern Lights to the Arctic Circle. Powered by the TrueOmni omniplatform, the new system delivers seamless content management and visitor analytics in one unified solution

Products Used

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 22″ Gemini Standing 

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Video wall 

Enviroment

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Visitor Center

Year

2025

The Challenge

  • Heavy reliance on printed materials that were difficult to update during fast-changing seasons and visitor peaks
  • Travelers looking for interactive and intuitive ways to explore Fairbanks’ vast wilderness, trails, attractions, and cultural sites
  • Need for real-time insights into what visitors search for most—especially during high-traffic seasons like summer and aurora viewing months
  • Desire to showcase outdoor recreation, local partners, and regional stories in a more dynamic, digitally driven way

The Results

  1. Immersive Visitor Engagement:
     The new countertop kiosk provides a high-touch, intuitive starting point for exploration, while the 2×3 videowall draws visitors in with captivating visuals of Fairbanks’ landscapes, wildlife, and seasonal experiences.
  2. Data-Driven Decision Making:
     With Kyolitics powering insights, Explore Fairbanks now tracks real visitor behavior—helping staff tailor content, understand peak interests, and adjust marketing strategies in real time.
  3. Enhanced Trip Planning:
     The Itinerary Builder and Interactive Maps make it easier than ever for travelers to chart their stays, find hidden gems, and make the most of their time in Alaska’s interior.
  4. Stronger Partner Visibility:
     The advertising module offers local businesses—from aurora tour operators to restaurants—prime visibility and engaging digital placement.
  5. A Modern, Sustainable Visitor Experience:
     Digital content reduces dependence on printed materials while offering visitors up-to-date, multilingual, accessible tools that match the expectations of today’s traveler.

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