5 Keys to Outdoor Kiosks and the Smart City Evolution

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5 Keys to Outdoor Kiosks and the Smart City Evolution

Picture of By Regina Carrillo

By Regina Carrillo

Visitor Centers are now adopting more automated and interactive solutions that spread throughout the whole destination helping visitors engage and enjoy their journeys while providing a fully digital experience that complements traditional efforts catered to their own needs.

In this blog, we will discuss 5 key elements that help destinations transition from traditional visitor centers to interactive Smart Cities. The whole idea is about promoting sustainability, engaging local communities, and providing easy-to-use tools for visitors that, when implemented in conjunction with existing marketing strategies, can create a full omnichannel visitor experience.

1. Integration

System integration is the process of connecting different subsystems into a single larger centralized system that functions as one.  In general, the key concept is to ensure this new technology can utilize your existing data and marketing systems, providing a solution that automatically updates daily and ensures you can manage your systems in the way that best serves your organization.  

A transition to a Smart City needs system integration as a way to improve productivity and quality of day-to-day operations. The goal is to get the destination’s IT systems to communicate with each other through a single platform accelerating information outflow and reducing operational costs.

 2. Automation

Automation reduces time, effort, and cost, whilst reducing manual errors, giving visitor centers more time to focus on their primary objectives. Repetitive tasks can be completed faster through automated processes that ensure high-quality results.

Automated visitor support means less dependency, resolving visitors’ queries through easy-to-share content from email, text, or even artificial intelligence-based tools. These systems provide answers to any visit-related inquiries, help visitors book online, and drive awareness in key decisive moments.   In short, automated services allow visitors to solve their problems without the destination having to worry about labor shortages or cost increases at any desired time.

3. Omnichannel

Omnichannel is the ability to connect with visitors 24/7 365 days a year through whatever device and channel they desire to use. Omnichannel seeks to provide visitors with a seamless experience, whether they want to access information, make a reservation or shop online they can do it from a desktop, mobile device, or a kiosk.

Another important moving part of this multi-device strategy is that destinations can visualize, control, access, and update data that is relevant to location or time of day.   The key is to ensure seasonal information, campaigns, and awareness programs hit the mark.   If done with the right systems you can consolidate this into one centralized system to manage each device experience. 

4. Visitor Experience

In order to be successful, the transition has to be beneficial for visitors and enhance their overall experience at the destination.  Having easy-to-use interactive mapping, easy directions, wayfinding and transportation are just some examples of how destinations can be part of the visitor journey and interact with them throughout the whole process, from before they get to the destination to after they leave.

Simplifying processes and delivering new ways to engage with the destination while building awareness and convenience is a must, and can be done 24×7 with Outdoor kiosks and Mobile solutions.

5. Revenue

While integration and automation can help reduce operational costs, it is important to mention that enhancing visitor experience and a successful Smart City transition can only be achieved through collaboration. Stakeholders and local businesses must be part of the strategy and ready to promote and receive online reservations, booking, and ticketing. The result is a collaborative strategy that drives value to all parties.

Learning more about visitor demographic information, what they are looking for, statistics and gathering user-generated feedback is an important part of the strategy and can help destinations make better and smarter business decisions.   Some of the key programs to help support and drive programs like this are.  Advertising, Ticketing, and Reservations. Each city, state, and destination are different and your organizations like our and agency partners can help.

True Omni is happy to be part of this transition and understands outdoor solutions and smart cities are about smart engagement and new ways to connect, collaborate and experience everything the destination has to offer. If you need help moving your team to the next level in providing a next-generation visitor experience, we’re just one click away. Email us at info@trueomni.com or call 888-334-6664. 

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